Objectives and Target Group

The key objectives of Visual Content Marketing Course are:

Objectives:

1. Understand the fundamentals of visual content marketing and its impact on brand engagement. 

2. Be able to develop visual storytelling skills to substantiate the compelling story of the brand. 

3. Understand graphic design principles and video marketing strategies to create effective content. 

4. Familiarise with social media visuals, including infographics, animations, and interactive content. 

5. Reach master level data visualisation tools and editing software for producing quality visuals.

6. Ensure consistency with the brand and establish a coherent visual identity. 

7. Apply SEO to visual content, optimising images and videos for search engines. 

8. Assign marketing data to visualise degree content performance assessments and strategising improvements. 

Who Should Attend?

This course is designed for:

1. Marketing executives who want to upgrade their visual content skills. 

2. A social media manager charged with creating highly engaging visual content. 

3. A graphic designer wishing to allow marketing strategies into their personal work. 

4. Business owners and entrepreneurs striving for stronger identity branding. 

5. Content creators and bloggers interested in advancing their visual storytelling.

How Attendees Will Benefit

By completing the Visual Content Marketing Course for Marketing Professionals at London Crown Institute of Training, attendees will gain:

1. More Creative and Design Skills: Discover how to create visually captivating contents with the elements of graphic design and video marketing.

2. Stronger Brand Identity: Designs and creates a coherent visual identity that is seen alongside brand values and improves brand recognition.

3. Higher Engagement and Reaching Audiences: Master visuals that encourage audience interaction, such as social media infographics, animations, and interactive content. 

4. Efficiency with Content Creation Tools: Acquire practical experiences on photo and video editing programs for faster high quality content creation.

5. SEO Optimisation for Visual Content: Learn optimising images and videos for search engines in order to boost content viewability and organic traffic.

6. Data-Driven Marketing Strategies: Gain skills in using different analytics software for measuring content performance, refining strategies, and maximising engagements.

7. Competitive Edge in the Industry: Keep pace in the latest trend of visual content in digital marketing and best practices. 

With this course, attendees will learn both the practical marketing skills necessary for creating visual content and the theoretical background for understanding how visual content needs to play out in relation to driving brand success.