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Digital Marketing Training Course

Digital Marketing Training Course

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Available Dates

25-03-25

Custom Date Selection

Available Cities

Al Khobar
Barcelona
Frankfurt
Istanbul
Liverpool
Muscat

£ 3950.00

Summary

Objectives and Target Group

In this course various digital marketing strategies and tools to enhance brand visibility for audience engagement and boost business growth, are made available for attendees. By the end of this course, attendees will be to:

  1. Understand SEO, PPC, and social media marketing techniques

  2. Learn email marketing and content marketing to engage with customers efficiently

  3. Analyse marketing analytics and data for strategic decisions

  4. Master online reputation management and affiliate marketing to enhance brand trust

  5. Gain hands-on experience in Google Ads and social media advertising

Who Should Attend?

This course is suited for:

  1. Marketing professionals who want to upgrade their digital marketing skills.

  2. Business persons and entrepreneurs willing to improve their online presence.

  3. Students and job seekers seeking a career in digital marketing.

  4. Freelancers willing to provide digital marketing services.

How Will Attendees Benefit?

Attendees of the Digital Marketing Course at London Crown Institute of Training will gain valuable benefits:

  1. Comprehensive Knowledge: Get skillful with regard to various aspects of SEO, PPC, social media, content marketing, and email marketing to be able to generate successful digital campaigns. 

  2. Practical Application: gain practical experience in using Google Ads, social media ads, and analysing tools through which to make data-driven decisions. 

  3. Future Career improvement: Improve your employability in the digital marketing field by acquiring industry relevant skills that will help attendees be more competitive in any job market.

  4. Business Growth: Such marketing techniques are accessed by entrepreneurs to improve brand visibility, attract customers, and generate more sales.

  5. Networking Opportunity: Create relationships with like minded professionals who are travelling this road and then open up for possible future opportunities in the career and business growth niche.

  6. Certification and credibility: Certified valid proven expertise in digital marketing. 

This course is a strong foundation for those who want to make their future in the ever growing digital world.

Course Content

1. Introduction to Digital Marketing

  • Overview of digital marketing strategies

  • Traditional vs. digital marketing

2. Search Engine Optimization (SEO)

  • On-page and off-page SEO techniques

  • Keyword research and website optimization

  • Link-building strategies

3. Social Media Marketing (SMM)

  • Using Facebook, Instagram, LinkedIn, and Twitter for business

  • Social media content planning

  • Paid vs. organic social media campaigns

4. Pay-Per-Click (PPC) Advertising

  • Google Ads and social media advertising

  • Budgeting and campaign optimization

  • Measuring ad performance

5. Content Marketing

  • Creating high-quality and engaging digital content

  • Blogging, video marketing, and infographics

  • Storytelling and brand messaging

6. Email Marketing

  • Building an email list and segmenting audiences

  • Designing effective email campaigns

  • Automation and performance tracking

7. Marketing Analytics & Data Analysis

  • Using Google Analytics for website insights

  • Measuring and optimizing marketing performance

  • Customer behaviour analysis

8. Online Reputation Management

  • Monitoring brand mentions and reviews

  • Crisis management and brand recovery strategies

9. Affiliate Marketing

  • How affiliate marketing works

  • Setting up and managing affiliate programs

10. Final Project & Certification

  • Implementing a digital marketing strategy

  • Hands-on practice with real-world campaigns

  • Course completion certification

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