✔ | 15-10-25 |
| London | |
| Dubai | |
| Geneva | |
| Paris | |
| Riyadh |
£ 3980.00
Main objectives of Online Reputation Management (ORM) Course are:
To understand the fundamentals of Online Reputation Management (ORM) and its implications for brand success.
To monitor brand mentions and follow audience sentiment.
To formulate strategies to deal with negative reviews and crisis communication.
To deploy SEO tactics for ORM to overcome negative content.
To employ social media listening tools to engage proactively with the audience.
To generate impressive content for positive branding.
To gain insights into ethical and legal considerations in digital PR and reputation management.
This course is ideal for:
Social Media Managers responsible for brand image.
PR and Communications Professionals handling brand perception.
Marketing Professionals aiming to maintain a strong online presence.
Entrepreneurs and Business Owners looking to protect their brand.
Customer Support Teams dealing with online complaints and feedback.
SEO and Content Professionals focused on digital reputation enhancement.
By completing the Online Reputation Management (ORM) Course for Social Media Managers at London Crown Institute of Training, attendees will gain:
Skills for Brand Enhancement: Monitor, protect and enhance the online existence of a brand.
Crisis Management Competence: Able to create crisis management and reputation recovery systems based on proven methodologies.
Social Media Listening Aptitude: Ability to listen to and track mentions of a brand and audience sentiment in real time with state-of-the-art tools, such as:
What ORM SEO Strategies do? Suppression of negative search results, visibility enhancement of brands through search engine optimisation.
Much Better Customer Relationships: Handle feedback with professionalism and be emotionally adept to help convert complaints into brand loyalty.
Content Creation Proficiency: Create interesting, attention grabbing texts that are established on the basis of reputation building.
Legal and Ethical Knowledge: Understand the legality of an online reputation following the digital pr standards.
Competitive Edge: You will gain competencies that will create that useful edge in digital marketing, PR, and social media management.
This course is for practical knowledge and hands-on practice techniques to help maintain an individual's online reputation positively, help grow a business, and enhance trustworthiness in the digital landscape.
Importance of ORM in the digital age
How reputation affects brand trust and credibility
Key challenges in online reputation management
Tools for tracking brand mentions on social media and search engines
Analysing audience sentiment and feedback trends
Understanding the impact of viral content on reputation
Best practices for handling negative and positive reviews
Strategies to convert negative feedback into brand loyalty
Managing public relations through online engagement
Developing a crisis management plan
Case studies on brand reputation crises
Steps to rebuild trust after a reputation setback
Role of SEO in online reputation management
Techniques to push down negative search results
Creating a strong digital footprint with positive content
Overview of social media listening tools
Effective engagement strategies to improve brand perception
Managing trolls, fake reviews, and online attacks
Writing and distributing reputation-enhancing content
Video marketing and visual content strategies
Storytelling techniques to strengthen brand image
Digital PR ethics and responsible online interactions
Legal actions for defamation and false accusations
Compliance with data protection laws in online reputation management
Creating a sustainable reputation management plan
Integration of ORM with overall digital marketing strategy
Measuring ORM success through key performance indicators (KPIs)
15-10-25
Select a City
£ 3980.00
